Founded by Managing Partner Dan Snyder, the playbook combines decades of company-building experience with an extensive industry network and a highly collaborative approach.

Dan has led as a founder, CEO, commercial executive, board leader, fundraiser, and strategic partner, giving him a practical understanding of the challenges facing startup teams and their investors.

the playbook brings this experience to every engagement—helping founders navigate uncertainty, align teams and boards, use capital wisely, and build commercial capabilities that can scale.

How we create value for the playbook clients

For founders

A trusted operating partner who understands the personal and organizational realities of building a company, and who can help convert founder intuition and customer learning into a commercial system that others can execute.

For startup teams

Clearer priorities, better alignment, and a shared evidence base connecting scientific capabilities, customer needs, market positioning, and near-term execution.

For boards and investors

A disciplined and transparent view of commercial assumptions, customer evidence, milestone readiness, capital priorities, and the decisions required before scaling.

For strategic partners and customers

Credible, customer-centered engagement grounded in an understanding of scientific workflows, regulated environments, buying processes, and the operational requirements of adoption.