Project Description: To use an innovative library program to promote American dialogue with the Japanese while maintaining the five essential themes of USIS Japan activity. Learning Point: Some of the best PD programs abroad succeed by considering the unique nature of the host society—what constitute its values and what excites it—and offer foreign publics accessible, updated, and [...]

  Project Description: To provide a better understanding of the United States and to build a book publishing and selling infrastructure in developing countries that would support the cause of education, literacy, and democracy. Learning Point: The Franklin Book Programs illustrate how a very basic resource, if employed strategically, can be incredibly effective as a public diplomacy tool. [...]

Project Description: To use John Kennedy’s election and inauguration as an opening salvo to boost American prestige globally and launch a more concerted push for US public diplomacy outreach. Learning Point: The inauguration of a new and charismatic leader, following a close election, can serve to electrify public diplomacy efforts Organisation: USIA Full Case Study Kennedy Inauguration, 1961

Project Description: To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad. Learning Point: The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, [...]