Project Description: To provide medical care to the victims of the Kashmir earthquake and to promote Cuba by demonstrating altruism. Learning Point: Such projects seem, on the surface, to have little to do with foreign policy. Yet Cuba was able to gain a strategic ally simply by providing a much-needed service. Organisation: Cuba Full Case Study: Cuban Medical [...]

Project Description: To improve the wartime image of Great Britain by moulding the evacuation at Dunkirk not as a defeat, but as a triumph of the British spirit in its fight against Nazi Germany. Learning Point: The effort to positively frame Operation Dynamo serves as a prime example of how to improve a nation’s image and national [...]

Project Description: Japanese government challenged collaborative cultural diplomacy with participant countries in 2005 World Exposition, Aichi, Japan. Learning Point: The case suggests the power of collaborative cultural diplomacy. Organisation: Japan Association for the 2005 World Exposition Japanese Government Full Case Study: 2005 World Exposition, Aichi, Japan

Project Description: To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad. Learning Point: The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, [...]