Project Description:   Creative Cities is a multi-theme three year cultural and artistic partnership between people in East Asia and the UK to develop creative cities with successful knowledge economies.   Learning Point:   Large scale projects run across a region, such as East Asia, can provide a range of points to engage participants on specific local [...]

Project Description: Put a focus on the Danish Example, how to reduce carbon and create green jobs, in the State of Michigan Learning Point: Collaboration with decision makers and influencers on several levels and with different interests can take your message further then if only communicating with the ones who agrees with you or those in the highest [...]

Project Description: Participants at the G8 summit in Japan in July 2008 seek to influence global media perceptions though a process of ‘framing.’ Learning Point: The press relations around the July 2008 summit show the value of framing as an approach to public diplomacy with strong indicators of the international press accepting their frames from skilled participants in [...]

Project Description: The Danish Climate Initiative in South-Eastern Europe Learning Point: Do all the necessary homework in order to find the match between where there is a strong demand for what exactly you have to offer. Cooperate openly and closely inside your system as well as with external partners. This is necessary for tailor made and powerful activities. [...]

  Project Description: To use an innovative library program to promote American dialogue with the Japanese while maintaining the five essential themes of USIS Japan activity. Learning Point: Some of the best PD programs abroad succeed by considering the unique nature of the host society—what constitute its values and what excites it—and offer foreign publics accessible, updated, and [...]

  Project Description: To show Americans how dynamic economic growth can be coupled with flat energy consumption and green job creation Learning Point: By investing time and resources in people who are sceptic to the cause you are trying to promote, you can gain a much higher level of attention. If you manage to get the right group [...]

Project Description: To emphasize Germany’s strengths as a business location and promote positive associations with the country Learning Point: Due to the close link with a major event like the Football World Cup, the campaign received national and international attention. However, it remains to be answered if the campaign really helped to change people’s mindsets and if the [...]

Project Description: The Network Effect – Moscow, sought to bring future leaders from across Europe together to develop their networks and leadership skills while the organisation of the event to develop stronger ties with Russian cultural organisations. Learning Point: Multilateral events based on strong partnerships can work even during times of tension between national governments. Organisation: British Council [...]

Project Description: To actively brand and reposition post-Franco Spain’s image in the international arena after years of isolation and backwardness. Learning Point: The Spain branding campaign demonstrates that if a nation has truly undergone a transformation, and can successfully coordinate multiple domains of civil society and culture, it can indeed revitalize the brand. Organisation: Spanish Government – design [...]

Project Description: To create and implement an effective HIV/AIDS education program in Latin America that would teach about HIV/AIDS prevention as health education rather than sex education. Learning Point: The Jerusalem AIDS Project facilitated the implementation of JAIP programs worldwide by evaluating the context in which its programming would be implemented. It adapted each AIDS Education Kit to reflect [...]