Project Description: To censor Japan’s political left in order to prevent expansion of communism during the Cold War. Learning Point: Governments should avoid censoring political opposition, because while censorship tactics may be effective in the short run, the effectiveness does not last in the long run but rather, creates increasing opposition to government administration. Organisation: GHQ [...]
Project Description: To use media framing to resolve a territorial dispute between Japan and South Korea over a small group of islands known as Dokdo and Takeshima, or, The Liancourt Rocks. Learning Point: The case shows the limits on framing strategies including saying too much (Korea) and too little (Japan). Organisation: Japanese Government [...]
Project Description: imediate insight facilitates unique (and necessary) insight into hard to reach policy areas – eg counter extremism and geographical areas – eg Pakistan, Afghanistan. Learning Point: Participants learn that insight is vital part of taking a strategic approach to communicating. Organisation: Imediate Full case study: imediate insight training
Project Description: Understanding that communication plays a crucial role in the success (or failure) of communities capacity for resilience against tension and violence, we work to the ethos that strategic information and communication can play crucial roles in strengthening community resilience. Learning Point: Effective communications is crucial when faced with addressing fact (eg. poor housing conditions) and also perception [...]
Project Description: The School of the Americas was founded with the mission of developing and conducting instruction for the armed forces of Latin America and should promote military professionalism, foster cooperation between military forces, and expand Latin American armed forces’ knowledge of United States customs and traditions. Learning Point: A public diplomacy program can affect the reputation [...]
Project Description: As a candidate, Ronald Reagan sought to legitimize his view that détente was not working and that more aggressive action needed to be taken against the Soviet Union. He used Alexander Solzhenitsyn’s reputation, and his book The Gulag Archipelago to do so. Learning Point: By using support from a cultural, legitimate source, Reagan was able [...]
Project Description: To spread American ideology and cultural ideals throughout Latin American by way of Hollywood film production and mass media initiatives. Learning Point: The ability to engage foreign audiences through the cultural products of the United States should not go undervalued. One must be cautious, however, of using such cultural programming to only achieve specific political [...]
Project Description: Investigate the potential use of virtual worlds in understanding Islam, and in doing so the use of Second Life in conducting Public Diplomacy. Learning Point: Virtual worlds can be used to supplement the critical experiential element that is found so richly in exchange programs and sponsored professional visits. In doing so virtual worlds offer potential means [...]
Project Description: Advocacy for cultural components in EU external relations – towards transnational public diplomacy Learning Point: Redefine public diplomacy in terms of emerging trans-national realities and institutions. Redefine it in close and active cooperation between civil society and public actors. Organisation: European Culture Foundation Full case study Transnational Cultural public diplomacy
Project Description: To use American journalistic skills for the purpose of teaching the Soviet public about America and casting the American lifestyle in a favorable light. Learning Point: The popularity of Amerika magazine demonstrates the value of providing information without pressuring an audience into listening. In a very cost-effective way, the project gave Soviet readers a very accessible [...]