Project Description: To create a contemporary country-image of Japan by promoting its popular culture overseas through the MANGA Award. Learning Point: The MANGA Award campaign underlines the value of cultural diplomacy, and the positive effects that offering prizes may have in this field. The Award helped Japan recognize the achievements of non-Japanese artists, and transformed MANGA into an international [...]

Project Description: To quell the rise of sex tourism by re-branding Thailand’s image abroad. Learning Point: A government can not successfully re-brand its nation’s image without simultaneously implementing sound policy changes. Organisation: Thai Government Full case study: Sex Tourism in Thailand

Project Description: To actively brand and reposition post-Franco Spain’s image in the international arena after years of isolation and backwardness. Learning Point: The Spain branding campaign demonstrates that if a nation has truly undergone a transformation, and can successfully coordinate multiple domains of civil society and culture, it can indeed revitalize the brand. Organisation: Spanish Government – design [...]