Project Description: To create a contemporary country-image of Japan by promoting its popular culture overseas through the MANGA Award. Learning Point: The MANGA Award campaign underlines the value of cultural diplomacy, and the positive effects that offering prizes may have in this field. The Award helped Japan recognize the achievements of non-Japanese artists, and transformed MANGA into an international [...]

Project Description: Understanding that communication plays a crucial role in the success (or failure) of communities capacity for resilience against tension and violence, we work to the ethos that strategic information and communication can play crucial roles in strengthening community resilience. Learning Point: Effective communications is crucial when faced with addressing fact (eg. poor housing conditions) and also perception [...]

  Project Description: To spread American ideology and cultural ideals throughout Latin American by way of Hollywood film production and mass media initiatives. Learning Point: The ability to engage foreign audiences through the cultural products of the United States should not go undervalued. One must be cautious, however, of using such cultural programming to only achieve specific political [...]

  Project Description: To make Europe’s history and cultural heritage available to the Internet users around the world. Learning Point: The project of Europeana shows the discrepancy between the noble intention of cultural diplomacy projects and its actual/measurable effectiveness. The potential of Europeana to act as a means of cultural dialogue across European member states and with the world [...]

Project Description: To use American journalistic skills for the purpose of teaching the Soviet public about America and casting the American lifestyle in a favorable light. Learning Point: The popularity of Amerika magazine demonstrates the value of providing information without pressuring an audience into listening. In a very cost-effective way, the project gave Soviet readers a very accessible [...]

Project Description: Through the media to encourage positive social change and raise awareness of Key social issues facing young people in the Middle East, particularly unemployment. Learning Point: There need not be a division between capacity building and cultural exchange projects as Media in Society demonstrates this can be achieved effectively through one project, as experience can be [...]

Project Description: To help promote Japanese humanitarian assistance and national image of pacifism while strengthening goodwill with the Iraqi people via the Japanese anime Captain Tsubasa. Learning Point: Nations constrained by societal norms, constitutions, or size can learn from Japan’s interesting approach to achieve greater international prestige via cultural exports without large combat deployment and the use of force [...]

Project Description: To provide a cultural benefit to the people of Dubai and the Middle East through the medium of cinema. Learning Point: The artistry and culture that is embodied in film transcends language, society, and cultural norms and can connect people through the art of the story. This exportation of culture is a strong asset and must [...]

Project Description: To get the United States “to reinstate Colombia’s ‘certified’ status, to lower the risk of economic sanctions and to correct the impression that Colombia was not doing enough.” Learning Point: A country can successfully change the opinions of foreign publics and governments with a strategic campaign to influence the foreign media surrounding the issue. Organisation: Sawyer/Miller [...]

Project Description: To use an online publication to identify Austria as a country with awareness and a self-critical view of its National Socialist past. Learning Point: Reconciliation is a long-term matter, where success cannot be measured easily, due to the involvement of complex psychological patterns; attempts to counter stereotypes directly are nearly always fruitless. Building credibility through dialogue [...]