Project Description: To create a contemporary country-image of Japan by promoting its popular culture overseas through the MANGA Award. Learning Point: The MANGA Award campaign underlines the value of cultural diplomacy, and the positive effects that offering prizes may have in this field. The Award helped Japan recognize the achievements of non-Japanese artists, and transformed MANGA into an international [...]

Project Description:   To use media framing to resolve a territorial dispute between Japan and South Korea over a small group of islands known as Dokdo and Takeshima, or, The Liancourt Rocks.   Learning Point:   The case shows the limits on framing strategies including saying too much (Korea) and too little (Japan).   Organisation:   Japanese Government [...]

Project Description: Participants at the G8 summit in Japan in July 2008 seek to influence global media perceptions though a process of ‘framing.’ Learning Point: The press relations around the July 2008 summit show the value of framing as an approach to public diplomacy with strong indicators of the international press accepting their frames from skilled participants in [...]

Project Description: To help promote Japanese humanitarian assistance and national image of pacifism while strengthening goodwill with the Iraqi people via the Japanese anime Captain Tsubasa. Learning Point: Nations constrained by societal norms, constitutions, or size can learn from Japan’s interesting approach to achieve greater international prestige via cultural exports without large combat deployment and the use of force [...]

Project Description: Japanese government challenged collaborative cultural diplomacy with participant countries in 2005 World Exposition, Aichi, Japan. Learning Point: The case suggests the power of collaborative cultural diplomacy. Organisation: Japan Association for the 2005 World Exposition Japanese Government Full Case Study: 2005 World Exposition, Aichi, Japan