Project Description: To quell the rise of sex tourism by re-branding Thailand’s image abroad. Learning Point: A government can not successfully re-brand its nation’s image without simultaneously implementing sound policy changes. Organisation: Thai Government Full case study: Sex Tourism in Thailand

Project Description: re:connect is a program that aims to develop the cultural exchange between Denmark and the new German Federal States on the basis of the historical connections between the two neighbour regions. Learning Point: re:connect is an example of how historical connections can be used in public diplomacy programmes and how cultural focus on a region can [...]

Project Description: To create cultural relations between the United States and North Korea while the two government’s are in dispute over N. Korea’s nuclear weapons program. Learning Point: This case illustrates that no matter the preconceived notions or quarrel between nations and its people, we can put aside politics and all appreciate music and the arts. The symbolism [...]

Project Description: The construction of Jacqueline Kennedy’s “fashion diplomacy” served as a tool in the defining of the All-American elegance which defined the Kennedy administration; her elegant appearance also served to represent the positive nature of American democracy and capitalism at the height of the Cold War. Learning Point: The employment of women, particularly wives and mothers firmly [...]

Project Description: Central Asia Institute – co-founded in 1996 by Greg Mortenson and Jean Hoerni – is a 501(c)3 non-profit organization with the mission to promote and support community-based education, especially for girls, in remote regions of Pakistan and Afghanistan. Learning Point: Public diplomacy – as a valuable by-product of successful and sustainable development – can be accomplished by [...]

  Project Description: To use an innovative library program to promote American dialogue with the Japanese while maintaining the five essential themes of USIS Japan activity. Learning Point: Some of the best PD programs abroad succeed by considering the unique nature of the host society—what constitute its values and what excites it—and offer foreign publics accessible, updated, and [...]

  Project Description: To provide a better understanding of the United States and to build a book publishing and selling infrastructure in developing countries that would support the cause of education, literacy, and democracy. Learning Point: The Franklin Book Programs illustrate how a very basic resource, if employed strategically, can be incredibly effective as a public diplomacy tool. [...]

  Project Description: The School of the Americas was founded with the mission of developing and conducting instruction for the armed forces of Latin America and should promote military professionalism, foster cooperation between military forces, and expand Latin American armed forces’ knowledge of United States customs and traditions. Learning Point: A public diplomacy program can affect the reputation [...]

  Project Description: To help promote the sport of Sumo wrestling in the United States to ultimately increase the appeal of traditional Japanese Culture. Learning Point: This case demonstrates the value and ease of promoting a traditional aspect of a nation’s culture. It further exemplifies the benefits of sport diplomacy when there is a strong connection between the [...]

  Project Description: To make Europe’s history and cultural heritage available to the Internet users around the world. Learning Point: The project of Europeana shows the discrepancy between the noble intention of cultural diplomacy projects and its actual/measurable effectiveness. The potential of Europeana to act as a means of cultural dialogue across European member states and with the world [...]