Project Description: Using pandas as diplomatic gifts to promote the relationship between American people and China. Learning Point: Panda diplomacy reflects the importance of symbolism in public diplomacy, which not only affects the target country, but also sends the feedback to the host country. Organisation: Chinese Government Full case study: China’s Panda Diplomacy

  Project Description: To promote Chinese culture and create a favourable image abroad by lending their Terracotta Army to the British museum in London. Learning Point: This case exemplifies that states with unpopular histories and scandal can achieve success through cultural diplomacy. It also emphasizes the reward potential of sending a nation’s most valuable artefacts abroad. Organisation: Chinese Government [...]

Project Description: Using the “Culture Exchange Year” as a channel to develop a further partnership between China and France Learning Point: The “China-France Culture Years” was a very good example of two-way culture exchange between the two historical countries with rich culture heritages that could reach and create impact on a large population in both countries. Organisation: Chinese [...]