Project Description: Put a focus on the Danish Example, how to reduce carbon and create green jobs, in the State of Michigan Learning Point: Collaboration with decision makers and influencers on several levels and with different interests can take your message further then if only communicating with the ones who agrees with you or those in the highest [...]

Project Description: imediate insight facilitates unique (and necessary) insight into hard to reach policy areas – eg counter extremism and geographical areas – eg Pakistan, Afghanistan. Learning Point: Participants learn that insight is vital part of taking a strategic approach to communicating. Organisation: Imediate Full case study: imediate insight training

Project Description: Central Asia Institute – co-founded in 1996 by Greg Mortenson and Jean Hoerni – is a 501(c)3 non-profit organization with the mission to promote and support community-based education, especially for girls, in remote regions of Pakistan and Afghanistan. Learning Point: Public diplomacy – as a valuable by-product of successful and sustainable development – can be accomplished by [...]

  Project Description: To use an innovative library program to promote American dialogue with the Japanese while maintaining the five essential themes of USIS Japan activity. Learning Point: Some of the best PD programs abroad succeed by considering the unique nature of the host society—what constitute its values and what excites it—and offer foreign publics accessible, updated, and [...]

  Project Description: To provide a better understanding of the United States and to build a book publishing and selling infrastructure in developing countries that would support the cause of education, literacy, and democracy. Learning Point: The Franklin Book Programs illustrate how a very basic resource, if employed strategically, can be incredibly effective as a public diplomacy tool. [...]

  Project Description: The School of the Americas was founded with the mission of developing and conducting instruction for the armed forces of Latin America and should promote military professionalism, foster cooperation between military forces, and expand Latin American armed forces’ knowledge of United States customs and traditions. Learning Point: A public diplomacy program can affect the reputation [...]

Project Description: Advocacy for cultural components in EU external relations – towards transnational public diplomacy Learning Point: Redefine public diplomacy in terms of emerging trans-national realities and institutions. Redefine it in close and active cooperation between civil society and public actors. Organisation: European Culture Foundation Full case study Transnational Cultural public diplomacy

Project Description: The aim of the Peacekeeping English Project is to reduce, resolve and prevent conflict worldwide through improved English language communication. Learning Point: The success of Peacekeeping English is in identifying a specific contribution which the programme can make as part of a broad national and international security agenda. Organisation: British Council Full case study Peacekeeping English

Project Description: In August 1952, the United States seized an opportunity to make ‘friends’ in the Middle East by airlifting the 3,700 stranded Muslim pilgrims from Beirut to the holy city of Mecca. (This number varies depending on the source. The Associated Press reports this number to be 9000 and the Air Power History reports it to be [...]

Project Description: To create and implement an effective HIV/AIDS education program in Latin America that would teach about HIV/AIDS prevention as health education rather than sex education. Learning Point: The Jerusalem AIDS Project facilitated the implementation of JAIP programs worldwide by evaluating the context in which its programming would be implemented. It adapted each AIDS Education Kit to reflect [...]