Project Description: To spread American ideology and cultural ideals throughout Latin American by way of Hollywood film production and mass media initiatives. Learning Point: The ability to engage foreign audiences through the cultural products of the United States should not go undervalued. One must be cautious, however, of using such cultural programming to only achieve specific political [...]

  Project Description: To help promote the sport of Sumo wrestling in the United States to ultimately increase the appeal of traditional Japanese Culture. Learning Point: This case demonstrates the value and ease of promoting a traditional aspect of a nation’s culture. It further exemplifies the benefits of sport diplomacy when there is a strong connection between the [...]

  Project Description: To make Europe’s history and cultural heritage available to the Internet users around the world. Learning Point: The project of Europeana shows the discrepancy between the noble intention of cultural diplomacy projects and its actual/measurable effectiveness. The potential of Europeana to act as a means of cultural dialogue across European member states and with the world [...]

  Project Description: Using pandas as diplomatic gifts to promote the relationship between American people and China. Learning Point: Panda diplomacy reflects the importance of symbolism in public diplomacy, which not only affects the target country, but also sends the feedback to the host country. Organisation: Chinese Government Full case study: China’s Panda Diplomacy

  Project Description: To promote Chinese culture and create a favourable image abroad by lending their Terracotta Army to the British museum in London. Learning Point: This case exemplifies that states with unpopular histories and scandal can achieve success through cultural diplomacy. It also emphasizes the reward potential of sending a nation’s most valuable artefacts abroad. Organisation: Chinese Government [...]

Project Description: To emphasize Germany’s strengths as a business location and promote positive associations with the country Learning Point: Due to the close link with a major event like the Football World Cup, the campaign received national and international attention. However, it remains to be answered if the campaign really helped to change people’s mindsets and if the [...]

Project Description: To use a photographic exhibition to identify the Cold War USA with universal values Learning Point: The Family of Man demonstrates the value of identifying your case with universal values and diplomatic value of working with artistic integrity in a cultural form. Organisation: USIA Full case study USIA Family of Man

  Project Description: The International Visitor Program Special Initiative Projects were designed after the September 11, 2001 to bring leaders active in wide variety of fields from countries with significant Muslim populations to the United States to “exchange information, establish deeper dialogue, and increase mutual understanding between the people of those countries and the people of the United States.” [...]

Project Description: Investigate the potential use of virtual worlds in understanding Islam, and in doing so the use of Second Life in conducting Public Diplomacy. Learning Point: Virtual worlds can be used to supplement the critical experiential element that is found so richly in exchange programs and sponsored professional visits. In doing so virtual worlds offer potential means [...]

Project Description: Advocacy for cultural components in EU external relations – towards transnational public diplomacy Learning Point: Redefine public diplomacy in terms of emerging trans-national realities and institutions. Redefine it in close and active cooperation between civil society and public actors. Organisation: European Culture Foundation Full case study Transnational Cultural public diplomacy