Project Description: To create a contemporary country-image of Japan by promoting its popular culture overseas through the MANGA Award. Learning Point: The MANGA Award campaign underlines the value of cultural diplomacy, and the positive effects that offering prizes may have in this field. The Award helped Japan recognize the achievements of non-Japanese artists, and transformed MANGA into an international [...]

Project Description:   To promote freedom of expression by inviting a prominent Indonesian writer to tour the United States. Learning Point:   While artistic exchange can be a powerful tool for promoting freedom of expression, cultural diplomacy actors must not overlook the element of audience mutuality. A truly successful initiative should involve engaging with publics on both sides [...]

Project Description: To create cultural relations between the United States and North Korea while the two government’s are in dispute over N. Korea’s nuclear weapons program. Learning Point: This case illustrates that no matter the preconceived notions or quarrel between nations and its people, we can put aside politics and all appreciate music and the arts. The symbolism [...]

Project Description: The construction of Jacqueline Kennedy’s “fashion diplomacy” served as a tool in the defining of the All-American elegance which defined the Kennedy administration; her elegant appearance also served to represent the positive nature of American democracy and capitalism at the height of the Cold War. Learning Point: The employment of women, particularly wives and mothers firmly [...]

Project Description: imediate insight facilitates unique (and necessary) insight into hard to reach policy areas – eg counter extremism and geographical areas – eg Pakistan, Afghanistan. Learning Point: Participants learn that insight is vital part of taking a strategic approach to communicating. Organisation: Imediate Full case study: imediate insight training

Project Description: To promote UK-Russian relations through an exhibit of works loaned from Russian collections at the Royal Academy of Arts in London. Learning Point: Organized exhibitions of historically significant artworks serve as an excellent form of gifting between nations, and they do not carry the risks often associated with the presentation of contemporary art and artists. However, [...]

  Project Description: To use an innovative library program to promote American dialogue with the Japanese while maintaining the five essential themes of USIS Japan activity. Learning Point: Some of the best PD programs abroad succeed by considering the unique nature of the host society—what constitute its values and what excites it—and offer foreign publics accessible, updated, and [...]

  Project Description: To provide a better understanding of the United States and to build a book publishing and selling infrastructure in developing countries that would support the cause of education, literacy, and democracy. Learning Point: The Franklin Book Programs illustrate how a very basic resource, if employed strategically, can be incredibly effective as a public diplomacy tool. [...]

  Project Description: To use both modern and classical art for an international exhibition in post war Germany, for both regional recuperation as well as integration into the post war avantgarde. Learning Point: Documenta demonstrates the undeniable implication and magnitude of art as a culturally inherent natural resource for a city, country, or region to (re)define its dialogue [...]

  Project Description: As a candidate, Ronald Reagan sought to legitimize his view that détente was not working and that more aggressive action needed to be taken against the Soviet Union. He used Alexander Solzhenitsyn’s reputation, and his book The Gulag Archipelago to do so. Learning Point: By using support from a cultural, legitimate source, Reagan was able [...]