Project Description:   To use media framing to resolve a territorial dispute between Japan and South Korea over a small group of islands known as Dokdo and Takeshima, or, The Liancourt Rocks.   Learning Point:   The case shows the limits on framing strategies including saying too much (Korea) and too little (Japan).   Organisation:   Japanese Government [...]

Project Description: Understanding that communication plays a crucial role in the success (or failure) of communities capacity for resilience against tension and violence, we work to the ethos that strategic information and communication can play crucial roles in strengthening community resilience. Learning Point: Effective communications is crucial when faced with addressing fact (eg. poor housing conditions) and also perception [...]

Project Description: Participants at the G8 summit in Japan in July 2008 seek to influence global media perceptions though a process of ‘framing.’ Learning Point: The press relations around the July 2008 summit show the value of framing as an approach to public diplomacy with strong indicators of the international press accepting their frames from skilled participants in [...]

Project Description: The Danish Climate Initiative in South-Eastern Europe Learning Point: Do all the necessary homework in order to find the match between where there is a strong demand for what exactly you have to offer. Cooperate openly and closely inside your system as well as with external partners. This is necessary for tailor made and powerful activities. [...]

Project Description: To use John Kennedy’s election and inauguration as an opening salvo to boost American prestige globally and launch a more concerted push for US public diplomacy outreach. Learning Point: The inauguration of a new and charismatic leader, following a close election, can serve to electrify public diplomacy efforts Organisation: USIA Full Case Study Kennedy Inauguration, 1961

Project Description: The goal of the bed-ins was to use John Lennon’s celebrity and access to media outlets as a means of promoting world peace, and more specifically to end the Vietnam War, by appealing to the citizens and governments of aggressor states. Learning Point: International broadcasts of songs and images can be effective in inspiring a [...]

Project Description: To improve the wartime image of Great Britain by moulding the evacuation at Dunkirk not as a defeat, but as a triumph of the British spirit in its fight against Nazi Germany. Learning Point: The effort to positively frame Operation Dynamo serves as a prime example of how to improve a nation’s image and national [...]

Project Description: To use jazz music as a symbol of American democratic values and cultural diversity, as well as an emblem of cultural dissidence. Learning Point: Music serves as a universal global language, and when contested, can become an anthem of dissent.  The broadcast of jazz music on the Music USA-Jazz Hour program was a potent [...]

Project Description: To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad. Learning Point: The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, [...]