Project Description: The goal of the bed-ins was to use John Lennon’s celebrity and access to media outlets as a means of promoting world peace, and more specifically to end the Vietnam War, by appealing to the citizens and governments of aggressor states. Learning Point: International broadcasts of songs and images can be effective in inspiring a [...]

Project Description: To create and implement an effective HIV/AIDS education program in Latin America that would teach about HIV/AIDS prevention as health education rather than sex education. Learning Point: The Jerusalem AIDS Project facilitated the implementation of JAIP programs worldwide by evaluating the context in which its programming would be implemented. It adapted each AIDS Education Kit to reflect [...]

Project Description: To get the United States “to reinstate Colombia’s ‘certified’ status, to lower the risk of economic sanctions and to correct the impression that Colombia was not doing enough.” Learning Point: A country can successfully change the opinions of foreign publics and governments with a strategic campaign to influence the foreign media surrounding the issue. Organisation: Sawyer/Miller [...]

Project Description: To improve the wartime image of Great Britain by moulding the evacuation at Dunkirk not as a defeat, but as a triumph of the British spirit in its fight against Nazi Germany. Learning Point: The effort to positively frame Operation Dynamo serves as a prime example of how to improve a nation’s image and national [...]

  Project Description: To implement educational policies for equality in gender, race/ethnicity and sexual orientation in the classroom, by sensitising teachers towards the issues of discrimination and encouraging a positive appreciation of diversity.   Learning Point:  The success of the project can be attributed to having approached it from the point of view of the participants [...]

Project Description: To push for the creation of an international atomic agency that could regulate the use of nuclear material for peaceful purposes, and to improve the peaceful image of the United States abroad. Learning Point: The Atoms for Peace initiative was a bold, forward-looking plan that initially created good will for the United States, [...]