Project Description: To censor Japan’s political left in order to prevent expansion of communism during the Cold War. Learning Point: Governments should avoid censoring political opposition, because while censorship tactics may be effective in the short run, the effectiveness does not last in the long run but rather, creates increasing opposition to government administration. Organisation: GHQ [...]

Project Description:   To use media framing to resolve a territorial dispute between Japan and South Korea over a small group of islands known as Dokdo and Takeshima, or, The Liancourt Rocks.   Learning Point:   The case shows the limits on framing strategies including saying too much (Korea) and too little (Japan).   Organisation:   Japanese Government [...]

Project Description: To quell the rise of sex tourism by re-branding Thailand’s image abroad. Learning Point: A government can not successfully re-brand its nation’s image without simultaneously implementing sound policy changes. Organisation: Thai Government Full case study: Sex Tourism in Thailand

Project Description: imediate insight facilitates unique (and necessary) insight into hard to reach policy areas – eg counter extremism and geographical areas – eg Pakistan, Afghanistan. Learning Point: Participants learn that insight is vital part of taking a strategic approach to communicating. Organisation: Imediate Full case study: imediate insight training

Project Description: The Danish Climate Initiative in South-Eastern Europe Learning Point: Do all the necessary homework in order to find the match between where there is a strong demand for what exactly you have to offer. Cooperate openly and closely inside your system as well as with external partners. This is necessary for tailor made and powerful activities. [...]

  Project Description: As a candidate, Ronald Reagan sought to legitimize his view that détente was not working and that more aggressive action needed to be taken against the Soviet Union. He used Alexander Solzhenitsyn’s reputation, and his book The Gulag Archipelago to do so. Learning Point: By using support from a cultural, legitimate source, Reagan was able [...]

  Project Description: To promote awareness of UNHCR efforts to aid refugees through Angelina Jolie’s efforts as a Goodwill Ambassador. Learning Point: Using well-known personalities will ease the burden of bringing recognition to causes. Their interaction with foreign audiences will help to accomplish diplomatic goals, while bringing recognition of efforts to citizens of their own countries. Organisation: UNHCR [...]

Project Description: Advocacy for cultural components in EU external relations – towards transnational public diplomacy Learning Point: Redefine public diplomacy in terms of emerging trans-national realities and institutions. Redefine it in close and active cooperation between civil society and public actors. Organisation: European Culture Foundation Full case study Transnational Cultural public diplomacy

Project Description: To actively brand and reposition post-Franco Spain’s image in the international arena after years of isolation and backwardness. Learning Point: The Spain branding campaign demonstrates that if a nation has truly undergone a transformation, and can successfully coordinate multiple domains of civil society and culture, it can indeed revitalize the brand. Organisation: Spanish Government – design [...]

Project Description: To use John Kennedy’s election and inauguration as an opening salvo to boost American prestige globally and launch a more concerted push for US public diplomacy outreach. Learning Point: The inauguration of a new and charismatic leader, following a close election, can serve to electrify public diplomacy efforts Organisation: USIA Full Case Study Kennedy Inauguration, 1961